Do you read Seth Godin’s blog? He’s genius. As an author of 13 books, all best sellers I might add, he is on top of his game writing about the “post -industrial revolution”. What does that mean? He writes about the rapidly evolving state of mind and business frame we are in right now.

You might recognize some of his Seth’s titles, “Purple Cow”, “Tribes”, “The Dip”, “Linchpin” and his latest, “Poke The Box”. I basically take everything he says as the gospel. He’s quick, to the fact and makes you think.

Today’s post is titled, “Kraft singles“. It is about ubiquity and grade. As he says, “The challenge for an insurgent is not to try to battle the incumbent for the slot of normal. The challenge is to be edgy and remarkable and to have the market move its center to you.”

That resonates with me. Why? It’s because it makes me think of “trends”. Trends irritate me as they bring to light how unoriginal we are and how quick to conform we can be. One place where trends proliferate are on the web. The popularity of wedding and photos blogs have made photographers become homogeneous.  People think nothing of emulating other artists, or in more distinct terms, copying them outright.

So, the next time you’re tempted to photograph someone holding a vintage camera in their palms, shot with a bit of sun flare and then toned “vintage” yellow… don’t. That image has been played out too many times.

Make a new image that you haven’t seen before. Lest you be a Kraft single.